It’s been a while since I last posted anything. My web site was hacked recently (Grrr) and there was only a holding page for a few weeks.
Given that the site needed to be rebuilt I took the opportunity to ask Pru, my web designer at Tall Poppies Web Design to update the site and to make it mobile friendly.
Recently I met with a small business management consultant who told me quite sincerely that the only things small business owners were interested in were their product or service, marketing and finance.
I can’t disagree with that but I was intrigued that his thinking seemed to me to be closed to other important aspects of managing a business such as the people who help to make the product or deliver the services, how to use web sites as a marketing tool and of course how and where to store the information relating to the products/services, the marketing plans and the financial information.
As a business owner, you don’t have to be fully involved in every part of your business but you do need to know about all the things that make your business tick and make sure someone makes it all happen.
For small businesses it makes a lot of sense to use the expertise out there in other small businesses. There are specialists like Blue Dot Human Resources out there who can help you with managing your staff, for example creating employment agreements, understanding holidays legislation and even doing the day-to-day administration.
Recently the NZ Herald reported on research that found 50 per cent of SMEs in New Zealand “did not have a website and nearly 20 per cent were not using any online tools at all”. It was suggested that here was a huge marketing opportunity lost. I would suggest that before SMEs have a web site they understand what technology they need to run their business in the most cost-effective way.
So when you’ve got all that sorted, you can buy my eWorkbook or ask me for help to organize the information in your business systems so you can find what you’re looking for in an instant.
You can read about more hints and tips to improve your business in my free eBook; and even more if you download the eWorkbook that gives you a full set of instructions on how to set up a filing system for your business.
Judy Owen has been working with businesses of all sizes and complexities for more than 20 years to improve and streamline the access to their business information. She and her team can show you how to reduce risk, improve productivity and increase profits with good business systems and processes in your business.